Christopher Klapwijk

Christopher Klapwijk (he/him) helps brands tell better stories by combining thoughtful design, smart strategy, and a strong connection to their audience. After a decade of creative work and entrepreneurship in South Africa, he moved to Grand Rapids in 2023 and has continued to build community-driven marketing campaigns in Michigan.

Christopher began his career in broadcasting as the lead designer on Late Nite News with Loyiso Gola, South Africa’s Emmy-nominated political satire show. In 2013, he co-founded Friar’s Habit, a craft brewery where he led branding, marketing, and innovation for nearly ten years. He holds a degree in Information Design from the University of Pretoria and a Marketing Management degree from the University of South Africa.

Since relocating to Michigan, Christopher has worked with Brewery Nyx and Long Road Distillers, leading product launches, digital growth, and multi-channel campaigns across e-commerce, paid media, and content strategy. He is passionate about connecting audiences to creative experiences and building brands that resonate.