In recent months, we’ve shared previews of our five-year strategic plan through program messages, emails, and other communications. Our commitment to shaping the future of ballet has been a consistent focus throughout these updates.
Now, following review and approval by our Board of Directors, the final plan is ready to launch. This post introduces the plan, and over the coming year we’ll provide additional updates designed to give you a closer look at the goals and initiatives we aim to achieve over the next five years. There is so much to look forward to at Grand Rapids Ballet, and we’re glad to have you on this journey with us!
Introducing Our Mission, Vision, Values, and Strategic Plan
As we created our plan for the future of Grand Rapids Ballet, we began by reflecting on who we are today—what sets us apart from other arts organizations and the positive impact we hope to make in our community and beyond. Our refreshed mission is to be Michigan’s home for world-class ballet experiences that enrich, educate, and inspire. Our vision is to engage and uplift the human spirit through dance, and our values—Excellence, Innovation, and Gratitude—shape who we are as an organization.
To position Grand Rapids Ballet as Michigan’s home for professional ballet, we’ve identified three strategic pillars:
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Train the next generation by building GRB’s School into Michigan’s premier destination for ballet education.
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Deliver artistic excellence by producing world-class ballet and establishing GRB as Michigan’s leading cultural force.
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Strengthen our foundation and sustain our mission by expanding fundraising, board capacity, and infrastructure for the next 50 years.
Caring for and advancing ballet as an art form is not optional for our community—it is essential cultural work. At Grand Rapids Ballet, we are proud to help lead that work for our community and the entire state of Michigan.
